⚽️ Y! Sports AM: Soccer for sale

July 29, 2026 - 14:33

FIFA is moving forward with plans to sell a minority stake in a newly formed commercial arm, a deal that would value the global soccer governing body at roughly $20 billion. The proposed entity would house FIFA's major revenue-generating assets, including broadcast rights, sponsorship deals, and licensing for its flagship tournaments like the World Cup.

The move signals a significant shift for the organization, which has historically operated with a more centralized financial structure. By carving out a separate commercial company, FIFA aims to attract outside investors while retaining control over its core sporting decisions. The sale would likely involve private equity firms or sovereign wealth funds looking for a long-term stake in one of the world's most popular sports.

FIFA's leadership has been exploring ways to maximize revenue ahead of the expanded 2026 World Cup, which will feature 48 teams across the United States, Canada, and Mexico. The new commercial entity is expected to streamline how the organization sells its media and marketing rights, potentially unlocking higher returns.

Critics, however, have raised concerns about transparency and the influence of outside money on a nonprofit body that oversees the global game. FIFA has faced years of scrutiny over corruption and governance issues, and some worry that a profit-driven investor could further complicate its mission. The organization has not yet named any potential buyers or set a timeline for the deal, but the valuation suggests confidence in the long-term growth of soccer's biggest events.