Wrexham’s Hollywood owners’ Sky Sports’ watchalong criticised by Swansea CEO

March 22, 2026 - 05:27

The decision by Sky Sports to host Hollywood stars Ryan Reynolds and Rob McElhenney for a special watchalong broadcast of Wrexham's match has been criticized by Swansea City's chief executive. The unique alternative commentary, which featured the actors alongside regular presenter David Prutton during Wrexham's clash with Swansea, was labeled as unprofessional and inappropriate by the Swans' leadership.

Swansea's CEO expressed significant discontent, arguing that the lighthearted nature of the broadcast undermined the serious competitive nature of the Championship fixture. The concern centered on the perception that the event treated the match as entertainment rather than a crucial sporting contest, potentially disrespecting the players and the competition itself.

The broadcast was part of Sky's continued coverage of Wrexham's story, capitalizing on the global attention brought by its famous owners. While popular with many fans for its informal and humorous tone, the move has sparked a debate about the blending of entertainment and sports broadcasting, particularly when it involves figures from outside the traditional football world. The criticism highlights the ongoing tension between the commercial appeal of celebrity involvement and the sporting integrity valued by established clubs within the football pyramid.