The Sports Bra to open new women's sports bar location in Maine

March 13, 2026 - 00:57

The popular sports bar chain, The Sports Bra, which exclusively showcases women's athletics, is crossing the country with a new location slated for Portland, Maine. This marks a significant East Coast expansion for the brand, which originated in and found major success in Portland, Oregon.

The establishment has built a national reputation as a pioneering hub for fans of women's sports, from professional leagues like the WNBA and NWSL to collegiate competitions. Its entire model is centered on broadcasting women's games on every screen, creating a dedicated and celebratory space often lacking in traditional sports bars.

The decision to open in another city named Portland is a strategic and symbolic move. The new Maine location aims to replicate the community-focused environment of the original, offering a menu of pub fare and local drinks while filling its broadcast schedule with women's sporting events. This expansion responds to a growing, vocal demand for more venues that prioritize coverage of female athletes and their teams.

Patrons and advocates see this growth as a positive sign of the increasing commercial viability and fan interest in women's sports. The new bar is expected to become a regional destination for supporters when it opens, further solidifying the cultural shift toward greater visibility and celebration of women's athletics.