Oregon State University Launches In-House NIL Agency with Blueprint Sports Partnership

August 21, 2025 - 04:27

Oregon State University has officially entered a new era of Name, Image, and Likeness (NIL) opportunities for its student-athletes by partnering with Blueprint Sports. This multi-year collaboration aims to enhance revenue generation, fan engagement, and partnership development, ensuring that all student-athletes at Oregon State can benefit from the evolving landscape of NIL.

Through this partnership, Blueprint Sports will provide strategic guidance and resources to help student-athletes maximize their earning potential while also fostering a stronger connection with fans. The initiative is designed to empower athletes to navigate the complexities of NIL, allowing them to build their personal brands and engage with supporters in meaningful ways.

As college athletics continues to evolve, this innovative approach positions Oregon State at the forefront of NIL advancements, setting a precedent for how universities can support their athletes in capitalizing on their unique marketability. The collaboration is expected to yield significant opportunities for student-athletes, enhancing their overall collegiate experience.