Iowa Sets New Sports Betting Record in 2024, Fueled by Caitlin Clark's Stardom

January 29, 2025 - 18:41

Iowa saw another record year for sports betting in 2024, with many indicators pointing to basketball star Caitlin Clark as the reason why. The state reported a staggering $2.8 billion wagered on various sports, marking a 14% increase from the previous year. This surge in betting activity coincided with Clark's remarkable performances on the court, capturing the attention of fans and bettors alike.

Clark, a standout player for the University of Iowa, has become a household name, drawing significant media coverage and elevating the profile of women's college basketball. Her ability to attract fans and generate excitement has undoubtedly contributed to the growing interest in sports betting across the state.

As Iowa continues to embrace legalized sports betting, the influence of prominent athletes like Clark cannot be underestimated. The combination of thrilling games and star power is reshaping the landscape of sports wagering, paving the way for future growth in the industry.