BetMGM Strengthens Missouri Footprint with Multi-Year Blues Partnership

January 20, 2026 - 21:17

In a significant move for both organizations, BetMGM has announced a multi-year partnership with the St. Louis Blues, marking a new chapter in the intersection of sports and sports betting. This collaboration aims to enhance the fan experience by integrating BetMGM's offerings into the Blues' events and promotions.

As part of the partnership, BetMGM will gain prominent branding opportunities within the Enterprise Center, the home of the Blues, allowing the sports betting platform to engage directly with fans attending games. This initiative not only solidifies BetMGM's presence in Missouri but also aligns with the growing trend of sports teams partnering with betting companies to create immersive experiences for their supporters.

The partnership is expected to include special promotions, exclusive content, and interactive experiences that will bring fans closer to the action, further blurring the lines between traditional sports entertainment and the expanding world of sports betting. As both entities embark on this exciting venture, fans can look forward to innovative ways to engage with their favorite team while exploring new betting opportunities.