2026 Laureus World Sports Awards: New ambassador Shelly-Ann Fraser-Pryce "very excited for possibilities" in

April 20, 2026 - 01:41

Three-time Olympic champion Shelly-Ann Fraser-Pryce has expressed her profound enthusiasm after being named a new ambassador for the Laureus World Sports Awards. The Jamaican sprint legend revealed her excitement during an interview in Madrid, ahead of the prestigious annual ceremony.

Fraser-Pryce, an icon in track and field with a storied career spanning multiple Olympic and World Championship gold medals, is now poised to leverage her global influence in a new capacity. She articulated a deep passion for this evolving chapter, seeing it as a platform to advocate for athletes and the transformative power of sport beyond the track.

The role aligns with her longstanding commitment to inspiration and community impact. She conveyed a forward-looking optimism about the opportunities this position will bring, emphasizing the potential to support and elevate fellow athletes while promoting sport as a vital tool for social change. Her perspective underscores a transition from celebrated competitor to influential ambassador, aiming to champion the values of dedication and resilience on a global stage. The Laureus World Sports Awards, which celebrate the year’s most outstanding athletic achievements, gain a powerful and passionate voice in the legendary sprinter.